While researchers are challenged to conduct more research, faster, while still ensuring the quality of their work, there has never been a more necessary, or more challenging, time to pull ‘more hands on deck’ for a research project.

User research is a critical component of product development because it helps to ensure that the product being developed meets the needs and expectations of the users who will be using it.

It helps to identify the needs, preferences, and pain points of the users. By understanding what users are looking for in a product, developers can design a product that is more likely to meet their needs and provide a better user experience. Developers can create a user-centric design by putting the user at the centre of the development process. This approach leads to a product that is more intuitive, easy to use, and enjoyable for users.

Testing assumptions can help to identify areas where the product may fall short or require additional development. User research also helps to identify potential issues with the product early on in the development process, which can help to reduce development costs. By addressing these issues early, developers can avoid costly redesigns later in the process. By understanding the needs and preferences of users, developers can create a product that is more likely to be adopted by its intended audience which can lead to increased sales and revenue.

Overall, user research is a critical component of product development that can help to ensure that the product being developed meets the needs and expectations of its users. By investing in user research, companies can create products that are more successful in the marketplace and better serve their customers.

While researchers want to dial into user motivations and habits, product managers look to build applications and tools that improve the user experience. Though the end goal is the same, each of these departments have wildly different approaches and motivations to reach it—which can result in challenges and organizational silos.

Join our panel of experts as they discuss the art of scaling, democratizing, and restructuring their research processes, in the wake of new challenges and shifting goals.

About Entropik

Entropik is a leading AI-powered Integrated Market Research company, founded in 2016. They enable research, marketing, and product teams to move towards a more continuous, collaborative, agile, and scalable way to capture user feedback by democratising research and insights data across the organisation.

Focus of the session

• Importance of democratized user research in product development

• Critical stages at which to conduct user research

• Significance of scaling user research as part of product development and across an organization

• Value of pre launch and post launch user research

• How researchers can enable product teams to pick the right research methods and do high-quality research

• Adopting the right tools/platforms for user research

AGENDA

12:35 PM IST | 3:05 PM SGT

12:50 PM IST | 3:20 PM SGT

1:30 PM IST | 4:00 PM SGT

1:20 PM IST | 3:50 PM SGT

12:30 PM IST | 3:00 PM SGT

Welcome note by Empiric Business Media

Keynote by Entropik
Jayesh Menon, Global Director of Insights, Entropik

Panel Discussion on:

• Understanding critical stages at which to conduct user research

• Need to expedite the decision-making process in research with customizable dashboards and industry benchmarking

• What are some of the key success metrics when considering going to research?

• Importance of scaling user research across an organization

Moderated by
Rebecca Kurian, VP of Growth, Entropik

Q&A

Closing Remarks